Personalizing In-game Experience for FIFA players using ML


Akshi: EA Sports FIFA welcomes more than 25M players every year of varied skill, play style, interests, and demography. At EA, we have leveraged a mix of Reinforcement Learning Algorithms and Experimentation to curate the gaming experience for our diverse player base. Using player insights and in-game interactions in FIFA, game content and onboarding are tailored and optimized for every player. Personalization not only impacts how players engage with FIFA but also helps retain players who might otherwise churn due to poor experience and game onboarding.


Akshi is a Senior Data Scientist with 6+ years of experience in Data Science and Analytics. She received her MS in Data Science from the University of British Columbia. Currently, Akshi works at Electronic Arts in the FIFA personalization and experience space. Akshi has helped protect FIFA players from bad actors and match cheaters in the game using machine learning in the past and has led the in-game personalized recommendations efforts for more than 25M FIFA players each year. She has also been a part of the Vancouver chapter of Women in Tech and an active participant in various ML and Analytics conferences in the gaming industry. Akshi lives in Vancouver, Canada with her golden retriever puppy and spends lots of time hiking and biking in the beautiful Pacific Northwest. Connect on LinkedIn -

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