Bayesian Marketing Science: Solving Marketing’s 3 Biggest Problems


In this talk I will present two new open-source packages that make up a powerful and state-of-the-art marketing analytics toolbox. Specifically, PyMC-Marketing is a new library built on top of the popular Bayesian modeling library PyMC. PyMC-Marketing allows robust estimation of customer acquisition costs (via media mix modeling) as well as customer lifetime value.

Session Outline:

Attendees will learn about Marketing data science with two tools that provide a powerful open-source suite to solve today's biggest marketing analytics challenges, PyMC-Marketing and CasualPy.


Thomas Wiecki is co-creator of PyMC, the industry-standard tool for statistical data science in Python. To help businesses solve advanced analytical problems he founded PyMC Labs ( consisting of world-class experts in Bayesian modeling.

Open Data Science




Open Data Science
One Broadway
Cambridge, MA 02142

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