Abstract: 

As a standard practice, the private sector harnesses data science and predictive analytics to understand consumer’s motivations. Many brands are missing out on important cues from another set of data: social issues engagement. In this session, Rita will detail how the Hive, the innovation lab of the UN Refugee Agency in the United States, has applied data science to address the highest profile humanitarian cause today and will propose how other brands can leverage a new consumer data set through mission driven data sharing partnerships with social enterprises or philanthropic foundations to unlock behavioral triggers and engage their target audiences in more effective ways.

Bio: 

TBD