Data Science Change Is Inevitable, Growth Is Optional
Data Science Change Is Inevitable, Growth Is Optional


Once dubbed the sexiest job of the 21st Century, how have expectations changed for those practising the art of data science? Which skills are now valued by employers, how should data scientists best invest their time and what are the keys to unlocking a successful career? Drawing from first-hand experience as a practitioner, a tutor and now a leader in the field over the last decade I will shine a light on what is required to succeed in an evolving discipline.


Dr. Iain Brown is the Head of Data Science for SAS UK&I and Adjunct Professor of Marketing Analytics at University of Southampton. Over the past decade he has worked across all sectors, providing thought leadership on the topics of Risk, AI and Machine Learning and their ethical applications.

During his time at SAS he has delivered numerous projects and driven innovation in the fields of AI and the corresponding fields of machine learning, deep learning and natural language understanding.

As an experienced public speaker and published author he has presented at a number of internationally renowned conferences and conventions and has papers published in the European Journal of Operational Research, International Journal of Forecasting and the Journal of Expert Systems with Applications on the aforementioned areas of expertise. As of March 2020 Dr Brown was also recognised as one of the 100 most influential people in Data by dataIQTM.

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