Experimentation, Metrics and Analytics: An Ecosystem for Data Informed Decisions
Experimentation, Metrics and Analytics: An Ecosystem for Data Informed Decisions


From hypothesis generation, to hypothesis testing to shipping decisions, product companies require data informed decisions. When shipping a product, companies often think experimentation. But getting to the point of an experiment requires a lot more than a platform. In this talk, I will discuss why informed product decisions require a complementary data ecosystem that supports metrics, analytics and experimentation.


Eric is currently the Head of Experimentation at Yelp. In that role, he focuses on scaling the experimentation platform to handle challenging product problems. He has held senior leadership roles and senior individual contributor roles at companies like LinkedIn and CoreLogic. Previously, he was a university professor at Oregon State University and University of Minnesota. He has a Ph.D. in mathematics, a Masters in Business Analytics and is currently completing an MBA at University of Chicago-Booth.

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