Look Who’s Talking: A Deep Dive into the Medium of the Future — Natural Language Conversation
Look Who’s Talking: A Deep Dive into the Medium of the Future — Natural Language Conversation


According to Business Insider, 80% of companies will want an AI-driven chatbot by 2020. When you take into consideration their ability to help companies reach, recognize, and stay connected to individuals with meaningful conversations in real-time, it’s no wonder why business are clamoring to use this new medium. While there are currently two primary types of chatbots on the market - utilitarian bots, which are based on decision-tree logic, and bots that are driven solely by natural language process (NLP), which are intelligent bots like Apple’s Siri and Microsoft’s Cortana - neither can fully understand language, syntax, and are unable to adapt to a conversation.

Enter natural language understanding (NLU). NLU based bots are some of the most difficult to create, having to learn turn-taking, comprehending language, and responding like a human — something that’s missing from a majority of bots on the market. As a result, this makes NLU invaluable because it’s able to adapt to a specific person’s speech and yet still able to have a more natural conversation than utilitarian bots.

Drawing from his experiences creating premium bots for some the world’s biggest brands, Eyal Pfeifel, CTO & Co-Founder of imperson, will discuss how business can utilize NLU bots to build authentic relationships between brands and consumers. He will explain why companies are opting for conversational interfaces over other bots, the current capabilities of bot technologies, and what he see for the future - including bots that can lead conversations and those that have their own motivations.


Eyal Pfeifel is the CTO and Co-Founder of imperson, a Disney Accelerator alum and developers of conversational AI technology that power premium conversational bots via text, voice, and video.
Pfeifel is a technology visionary with more than 20 years of experience in software development. At imperson, he leads the charge in commercializing sophisticated language algorithms for building conversational bots that have personality, intent, natural learning capabilities, and relationship memory. Pfeifel has been the technology architect behind the earliest bot personas to come on the scene, bringing iconic characters like Miss Piggy and Doc Brown to life (even before Facebook F8, 2016) as well as recent chatbots that includes Genius (Albert Einstein) for National Geographic, Disney Pandora Park experience and Chandon consumer-facing chatbot.
Prior to imperson, Eyal was CTO of Magic Software Enterprises, the first Israeli software company to go public on the NASDAQ.

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