The Magic of the Mundane: How Data Science is transforming Finance and the bottom line.
The Magic of the Mundane: How Data Science is transforming Finance and the bottom line.


Data science is sexier than ever. It is actively impacting the world around us; curing cancers, improving the performance of professional athletes and preventing terrorism. Alas, most of us, and most of our potential customers are presently engaged in the potentially ‘mundane’ mission of the for-profit company, increase revenue and reduce costs. This session will highlight where and how data science is impacting business performance in sometimes ‘magical’ ways.


Israel is a business intelligence and analytics enthusiast. He develops sales and donation campaigns using fun stuff like marketing automation, predictive analytics, data mining, churn risk analysis, personalization, competitive intelligence and donor intelligence (and competitive donor intelligence).He is a senior consultant at Archetype Consulting in Boston Massachusetts and a die-hard Seahawks fan and has worked for 16 years as a web designer/developer for companies ranging from fortune-100 companies to small startups. Beyond all this, he is passionate about international poverty relief and teaches web development and entrepreneurship to students in Kenya (

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