Mastering A/B Testing: From Design to Analysis (Co-presenter)
Mastering A/B Testing: From Design to Analysis (Co-presenter)


Embark on a journey into the realm of experimentation. Learn how to run scientific experiments, synthesize insights from data and deliver impactful recommendations. There is no doubt that experimentation, or A/B testing, has become a driving force of innovation in the online world. In this workshop, you will advance your understanding of both theoretical and practical issues in A/B testing. You will learn about cutting-edge research, novel approaches to A/B testing, and will be able to apply them. Through the workshop, you will master new ways to design and analyze experiments and maximize your data-driven impact.

You will learn to:
* Build the foundation of experiment: design of experiment
* Ensure the trustworthiness of A/B report;
* Ramp experiment while balancing speed, quality and risk
* Amplify insights with variance reduction
* and more...


Guillaume Saint-Jacques received his PhD from MIT Sloan and specializes in economics of technology as well as inference on social networks.

At LinkedIn, he designs and implements experimental methodologies that the company uses to measure the network effects of new features and interventions.

Guillaume also focuses on the computational social science aspects of fairness and inequality research at LinkedIn.

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