Optimizing Workplace with AI and Generative Bots

Abstract: 

This study investigates the interplay between artificial intelligence, human skills, and task characteristics, and their impact on organizational performance. Applying the Resource-Based View and Task Technology Fit theories, we explored how generative AI designed for collaboration, as both a firm resource and a capability, can enhance task execution across different dimensions - routine/creative tasks and easy/complex tasks. We conducted an experimental study involving the development of a marketing campaign with distinct subtasks reflecting these dimensions. Our findings show that firms can gain substantial benefits from integrating AI and that AI improves task outputs in automation, support, creation, and innovation. Our study also suggests a nuanced relationship between humans and AI in creative tasks with humans outperforming AI. The study highlights the value of upskilling and reskilling in AI, and proposes a strategic blend of AI and human creativity for optimal results. These findings have implications for understanding the role of AI in organizational tasks and formulating effective strategies for AI integration in business and beyond. Our exploration includes the innovative use of GPT models as decision-support tools, integrating diverse theoretical perspectives and a clear task division between humans and AI, to enhance both the efficiency and effectiveness of AI-human interactions in various decision-making contexts.

Bio: 

Tamilla Triantoro, Ph.D. is an Associate Professor in the School of Business at Quinnipiac University. She has directed graduate and undergraduate programs in Business Analytics at Quinnipiac University and the University of Connecticut. Her expertise includes Artificial Intelligence, Human-AI Collaboration, and the Future of Work. Tamilla has spoken about these topics in various parts of the world. and presented her work on six continents. With a Ph.D. from the City University of New York, where she researched online user behavior, Dr. Triantoro brings a deep understanding of the human element to her work.

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