The Persuasion Equation – How to Effectively Communicate Results to People Who Don’t Want to Listen
The Persuasion Equation – How to Effectively Communicate Results to People Who Don’t Want to Listen


What’s the point of working hard to achieve results if no one cares when you tell them? This session will present a winning workflow for Analysts, Developers and Engineers to harness the power of persuasion with data. Attendees will hear how to present the results of their data science, projects or analysis and drive their audience to act on those results.

My experience with presenting my work in data science to people who then became inspired to act on that work, when they initially didn’t want to listen. I call this “The Persuasion Equation”. It's how I found a way to make my voice heard within an organisation, and it’s the difference between insights and action.

Working in male-dominated fields and industries was really frustrating at first, because I always felt like an outsider. I used to find this really frustrating, until I found ways to make my voice heard, even when I wasn’t the loudest voice in the room. “The Persuasion Equation” is a series of strategies that I have crafted and iteratively improved over my career.

I attend data and analytics conferences regularly, and often come away with great technical insights and tips on how I can improve the quality of the results I’m generating, but I don’t often come into contact with clear explanations on how to improve the way I present, frame and communicate these results. This workshop will fill this gap in knowledge for attendees, and not only help them to be better speakers, but also better audience members and colleagues in future.


Brooke talks to people to find the questions and talk to data to find the answers! She's an Experience Lead at PlaceOS, a global Smart Workplace Technology Platform. Essentially, this means shes combine formal mathematics training with professional experience to help people get the most out of data generated by their smart buildings. Brooke specialises in researching, designing and developing technically robust UX that helps “non-data people” harness the power of data, and communicate this effectively. The intersection of this curiosity, creativity, and analytical skills is where the magic happens, and she harnesses this skill stack to optimise business processes through mathematics layered with persuasive storytelling and visualisations.

Open Data Science




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Cambridge, MA 02142

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