Uncover Hidden Business Insights from Unstructured Data
Uncover Hidden Business Insights from Unstructured Data


Red color or blue color? What is your customer major complaints? Why people are praising you despite giving a 5 star rating? In this workshop, you will learned how unstructured data analytics adds value, and helps organizations by monitoring emerging trends and identifying aspects of the business responsible for a particular customer sentiment.

This workshop covers the current state of development and application in using Natural Language Processing (NLP) in businesses. Participants will learn the basic techniques of NLPs, and also practical use cases on how to apply these techniques in their own industries.

Intended target audience: Beginners to intermediate, who are involve in making business decisions.


Dr. Lau Cher Han is a chief data scientist and keynote speaker in data science and A.I for major companies, organisations, and government agencies across Australia, Malaysia, Taiwan and other ASEAN countries.
He has trained and advised many of the organisations including Intel, Standard Chartered, and IBM. He is also keynote speaker in data science conferences for Microsoft, Facebook and Google.

As the CEO of LEAD, Dr. Lau's current focus is on helping clients to grow their data science teams and to gain insights by combining structured and unstructured data. He helps the clients on implementing data analytics and big data strategies, and preparing for the future big data economy.