AI – Disruption for the Marketing World

Abstract: 
Research shows 85% of brand marketers believe AI will revolutionize marketing but only 26% have a confident understanding of it. The $629 billion global advertising industry is yet to be disrupted by artificial intelligence, with the world’s largest companies scrambling to gain the competitive edge.

The average consumer sees 4,000 marketing messages daily, a real challenge for marketers looking to cut through the clutter. By using artificial intelligence effectively, technology platforms can connect the right consumers with the right product, at exactly the right moment to generate store visits or purchases and make brands millions of dollars each year.

This session will reveal the opportunity for artificial intelligence to transform how brands engage with their customers worldwide.

Talking points include:

1. The advertising industry – the scale of the AI opportunity

2. Overview of the ad tech ecosystem

3. The human problem – how advertising companies rely on people for real-time optimizations

4. An introduction to data and AI systems used for advertising

5. The challenges of working with marketing data & how to overcome them, touching on issues such as GDPR, inaccurate data and advertiser biases

6. AI best practices for advertising

7. Success stories from leading brands – Western Union, Microsoft and Birra Moretti

LoopMe is the world’s largest mobile-first video advertising platform, working with real mobile data and the latest AI techniques to predict and influence real human behavior. LoopMe has helped drive 6X more effective advertising for the world’s largest and best-known brands, including a 42% increase in dealership visits for Audi and a 41% increase in purchase intent for Microsoft.

LoopMe has been recognized as a fast-growth tech company, placed at No.20 in the Sunday Times Hiscox Tech Track 100 and No.12 in Deloitte’s 2017 Technology Fast 50. Their AI technology has also been recognized by the industry, receiving ‘Tech Provider of the Year’ at the British Media Awards and ‘Best Video Marketing Platform’ at the Digiday Video Awards.

Bio: Leonard Newnham is LoopMe’s Chief Data Scientist. He holds a PhD in Machine Learning and has over 18 years' experience in applying machine learning in the real world, with 15 of those working in real-time behavioral targeting companies, using big data and AI applied to the advertising industry. He also co-authored AI papers alongside David Silver, the brains behind the AlphaGo project. Leonard has spoken at various large international conferences, including the ICML and ECML (International and European Conference on Machine Learning). He also currently holds 7 granted patents, 8 pending, 11 as lead inventor, all in the field of machine learning.

Open Data Science Conference