AI – Disruption for the Marketing World (Co-presenter)

Abstract: 
Research shows 85% of brand marketers believe AI will revolutionize marketing but only 26% have a confident understanding of it. The $629 billion global advertising industry is yet to be disrupted by artificial intelligence, with the world’s largest companies scrambling to gain the competitive edge.

The average consumer sees 4,000 marketing messages daily, a real challenge for marketers looking to cut through the clutter. By using artificial intelligence effectively, technology platforms can connect the right consumers with the right product, at exactly the right moment to generate store visits or purchases and make brands millions of dollars each year.

This session will reveal the opportunity for artificial intelligence to transform how brands engage with their customers worldwide.

Talking points include:

1. The advertising industry – the scale of the AI opportunity

2. Overview of the ad tech ecosystem

3. The human problem – how advertising companies rely on people for real-time optimizations

4. An introduction to data and AI systems used for advertising

5. The challenges of working with marketing data & how to overcome them, touching on issues such as GDPR, inaccurate data and advertiser biases

6. AI best practices for advertising

7. Success stories from leading brands – Western Union, Microsoft and Birra Moretti

LoopMe is the world’s largest mobile-first video advertising platform, working with real mobile data and the latest AI techniques to predict and influence real human behavior. LoopMe has helped drive 6X more effective advertising for the world’s largest and best-known brands, including a 42% increase in dealership visits for Audi and a 41% increase in purchase intent for Microsoft.

LoopMe has been recognized as a fast-growth tech company, placed at No.20 in the Sunday Times Hiscox Tech Track 100 and No.12 in Deloitte’s 2017 Technology Fast 50. Their AI technology has also been recognized by the industry, receiving ‘Tech Provider of the Year’ at the British Media Awards and ‘Best Video Marketing Platform’ at the Digiday Video Awards.

Bio: Luc Dumont joined LoopMe in 2017 as SVP Corporate & Business Development. He has over 20 years experience in digital advertising, specifically in video advertising, having worked at companies such as Dailymotion and Yahoo! Before joining LoopMe, Luc worked as EVP Corporate and Business Development at Dailymotion, where he worked for 8 years and experienced some of the biggest changes in the digital industry, such as the shift from desktop to mobile, growth of video within display, and the urgent need for attribution solutions to help brands better manage their business.

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