How AI-Powered Natural Language Processing of Social Data is Fueling a New Generation of Predictive Analysis

Abstract: AI-powered NLP is rapidly becoming a game changer for social and voice-of-customer insights analysis. Radically improved precision/recall as well as machine learning powered custom classifiers are not only efficiently separating signals from the vast social noise, it is also proving to be highly predictive in many key areas, including Brand Health, marketing mixed modeling and more. This session will explore how AI is rapidly replacing rules-based systems, key value, best practice approaches and provide tangible examples of how this AI powered natural language processing is being applied at leading brands.

Bio: Rob is CEO of Converseon, the leading social intelligence technology and consulting firm he founded in 2001. Converseon provides proprietary AI-powered text analytics (“Conversus”) technology, programmatic insight solutions and consulting to leading brands around the world. Under his leadership, the firm has garnered an enviable reputation for innovation and excellence, including recognitions by Forrester Research (Strong Performer, Enterprise Social Listening), Gartner Group (Gartner Magic Quandrant, Social CRM), and Dataweek Top Innovator in Social Data Mining.

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