Marketing in a Machine Learning World

Abstract: The Machine Learning era is upon us. Machine Learning will have a profound impact on digital marketing and the way in which companies will need to leverage their first party data.  Come and learn about how this shift will impact marketing, and ways that you can position your organization for success.

Bio: Drew is currently a Head of Analytics at Google, managing a team of marketing analysts that service Google's largest clients in the Business & Industrial space.  These clients include global leaders in Shipping & Logistics, MRO Supply, Custom Printing, and Oil & Gas.  He has accrued over 10 years of experience working with B2B clients, ranging from the largest enterprise technology companies to the largest industrial supply companies.  Prior to Google, Drew spent 6 years with the advertising agency Ogilvy & Mather.  At Ogilvy, the majority of his time was spent servicing IBM as an Analytics Consultant, advising IBM on how to properly measure digital marketing and working with their teams to implement measurement frameworks within their measurement platforms.  Drew is based out of Google's NYC office and holds an undergraduate degree from Harvard.